*Personal information provided by customers will be used by the Company for the following purposes:

· To sell products, etc., of the Company and of third parties

· To ship and deliver products

· To bill for payments

· To review use of the Site

· To manage customer information

· To advertise and publicise products, etc., of the Company and of third parties (including the sending of e-mail and of leaflets and other direct mail)

· To provide information necessary for operation of the Site

· To carry out sales campaigns, notify prize winners, ship prizes

· To conduct questionnaires

· To provide support for products and services and deal with enquiries

· To conduct marketing activities, including person-to-person sales

· To analyse marketing research and statistics

· To develop and improve the Company’s products and services

· To maintain the Site’s system and deal with any problems with it

· To simplify customer registration and the other operations involved when customers who have provided personal information use other services provided by the Company

· To perform operations, involving the handling of personal information, that are entrusted to the Company by Affiliated companies, etc.

· To exercise rights and perform duties stipulated in contracts or in laws, ordinances, etc.

· To achieve other purposes established for the Company’s services

· To carry out other communications and notifications, manage customer relations, send related materials, etc.

The Company appropriately protects personal information according to the Privacy Policy which it has established. In using personal information, it will not go beyond the purposes of use about which it provides notification when personal information is entrusted to it. Should the need arise to use personal information for some other purpose, the Company will notify the customer in advance. However, this shall not apply in the following situations.

· The customer’s consent was obtained or the customer’s consent has been obtained in advance.

· Using the personal information is urgently necessary to protect the customer’s life, person or assets.

· Using the personal information is especially necessary to improve public health or to promote the healthy development of children, and the customer’s consent cannot readily be obtained.

· Disclosure of the personal information is required by law or is requested in a criminal investigation or some other legal procedure.

· An enquiry based on a legitimate reason is received from a public agency.

· The Company subcontracts all or part of its operations to a third party.

·Using the personal information without notification is permitted under the Personal Information Protection Law or some other law or ordinance.